MKTG 4100 - Fehl

You need to find current inforrmation on the company and issue since the case was published.

View the Tutorial: Resources for Marketing Management Case Studies

This example is based on the following case study:

New York Times article: Lieber, Ron (2020, Dec 19). An oral history of the world’s biggest coupon. The New York Times. Retrieved from https://www.nytimes.com/2020/12/19/business/bed-bath-and-beyond-coupon.html 

or GGC permalink: https://www.proquest.com/nytimes/blogs-podcasts-websites/oral-history-world-s-biggest-coupon/docview/2471134414/sem-2?accountid=11244

1. Search the web for the official Company website.

• look for the "About Us" section (scroll down to the bottom of the home page)
• check for current marketing or promotions
• look for a search box for company information (some sites may have this)

2. Search D & B Hoovers Online

• determine the correct company name and search for the title: Bed Bath & Beyond Inc.
• find the Core sections for the key word " coupon " especially the: " Triggers " and " News " categories
• browse the Advanced section for any relevant information

3. Search the ABI Inform Collection and/or other recommended Databases & Journals

• use the Advance search with the following key terms : "  Bed Bath & Beyond Inc. " and " coupon "

4. Search Google Scholar

• use the  the following key terms : "  Bed Bath & Beyond Inc. "  +  " coupon "
• limit the date range and exclude: patents and citations

Use APA Style 7th to cite your references. View APA Reference Examples.