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MKTG 4100 - Fehl
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MKTG 4100 - Fehl
Fall 2024. Marketing Management
Welcome
Library Website Orientation Tutorial
Readings & Podcasts
Cases for Marketing Management
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Resources for Cases
Case 1 - Strategy
Case 2 - Segmentation
Case 3 - Pricing
Case 4 - Channels
Case 5 - Promotion
Case 6 - Managing through Crises
Articles from Databases & Journals
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Find & Request Scholarly Articles Tutorials
Newspapers
Google Scholar
Books, eBooks & Videos
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How to Find & Access eBooks
Evaluating Sources for Credibility
CRAAP Tutorials & Videos
Peer Review
Peer Review in 3 Minutes
Peer Review
The Peer Review Process by ACS
Types of Peer Review
Background Info
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Finding Topics & Background Info Videos
APA 7th Edition Citations for Business
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APA 7th Reference Examples
APA Style
Journals
Newspapers
Government Sources
Books and eBooks
DOIs and URLs
Business Writing
Power Point - Research, Presentation & Other Resource Tools
Library Instruction Recap
Peer Review in 3 Minutes
Peer Review
The Peer Review Process by ACS
Types of Peer Review
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