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MKTG 4100 - Fehl
Case 6 - Managing through Crises
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MKTG 4100 - Fehl
Fall 2024. Marketing Management
Welcome
Library Website Orientation Tutorial
Readings & Podcasts
Cases for Marketing Management
Resources for Cases
Case 1 - Strategy
Case 2 - Segmentation
Case 3 - Pricing
Case 4 - Channels
Case 5 - Promotion
Case 6 - Managing through Crises
Case 6 - Managing through Crises
Articles from Databases & Journals
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Find & Request Scholarly Articles Tutorials
Newspapers
Google Scholar
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How to Find & Access eBooks
Evaluating Sources for Credibility
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Peer Review
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Finding Topics & Background Info Videos
APA 7th Edition Citations for Business
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Business Writing
Power Point - Research, Presentation & Other Resource Tools
Library Instruction Recap
Case 6 - Managing through Crises
You must purchase this case through the course packet on
https://hbsp.harvard.edu/import/1129867
.
Case 6 – Managing through Crises: Netflix and Dave Chappelle- UV8791
Assignment Instructions
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