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MKTG 4100 - Fehl

Fall 2024. Marketing Management

Cases

All cases will be on the exams.

For each case we will do an in class group activity based on the case. This activity will have a deliverable that will be turned in at the end of class. Only individuals present in class will get credit for the group activity.

You must purchase these cases through the course packet on https://hbsp.harvard.edu/import/1129867 .

Use APA Style 7th to cite your references. View APA Reference Examples