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MKTG 4100 - Fehl
Case 2 - Segmentation
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MKTG 4100 - Fehl
Fall 2024. Marketing Management
Welcome
Library Website Orientation Tutorial
Readings & Podcasts
Cases for Marketing Management
Resources for Cases
Case 1 - Strategy
Case 2 - Segmentation
Case 2 - Segmentation
Case 3 - Pricing
Case 4 - Channels
Case 5 - Promotion
Case 6 - Managing through Crises
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Library Instruction Recap
Case 2 - Segmentation
You must purchase this case through the course packet on
https://hbsp.harvard.edu/import/1129867
.
Case 2 – Segmentation – Receiver Coffee: Brewing Up Wholesale Customers - W20107
Incident occurred in 2017.
Assignment Instructions
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Case 3 - Pricing >>
