Articles from Databases & Journals - MKTG 4025 - Fehl - Library Research Guides at Georgia Gwinnett College

Marketing Research eJournals

ALL MARKETING RESEARCH eJournals
International Journal of Research in Marketing The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. IJRM aims to contribute to the marketing discipline by providing high-quality, original research that advances marketing knowledge and techniques. As marketers increasingly draw on diverse and sophisticated methods, IJRM's target audience is comprised of marketing scholars, practitioners (e.g., marketing research and consulting professionals) and policymakers. 05/01/1995 volume: 12 issue: 1 until 06/30/2019 volume: 36 issue: 2 - current.
Journal of Business Research (JBR) The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world. Available from 1973, vol. 1.
Journal of Consumer Research (JCR) JCR is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior Available from 1974 via JSTOR.
Journal of Historical Research in Marketing the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought. Available from 01/01/2009 - current.
Journal of Marketing Research a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a scholarly and professional journal. It does not attempt to serve the generalist in marketing management, but it does strive to appeal to the professional in marketing research. JMR is included in the Financial Times Top 50 2016 Research Rank and the UT Dallas Journal List. February 1964 - current.
Journal of Public Policy & Marketing PP&M seeks manuscripts from a variety of disciplines that represent diverse perspectives. Therefore, submission of manuscripts from individuals with disparate backgrounds is encouraged. For example, prospective authors might have backgrounds in marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal's only requirements are that manuscripts must be well documented, well reasoned, balanced, and relevant. Available from 1999 volume: 18 issue: 1 - present.
Journal of Research in Interactive Marketing The mission of the Journal of Research in Interactive Marketing (JRIM) is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. Available from 01/01/2007. Most recent 1 year(s) not available
Journal of Research in Marketing and Entrepreneurship The Journal of Research in Marketing and Entrepreneurship (JRME) publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing. Available from 01/01/1999. Most recent 1 year(s) not available.
Marketing and Branding Research OAJ via CIKD The Marketing and Branding Research publish open access articles under the terms of the Creative Commons Attribution (CC BY) License which permits use, distribution and reproduction in any medium, provided the original work is properly cited. Review Process MBR aims to expedite the double-blind peer-reviewing process. If judged to be suitable for the journal, the manuscripts will be forwarded to at least three reviewers drawn from among experts in the field. Upon receiving comments given by two of the reviewers, the journal will announce the results of reviews to the authors. Available from 2014 - present.
Marketing Letters A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results. Available from 1997.

Psychology eJournals

Journal of Consumer Psychology The Journal of Consumer Psychology (JCP) publishes top-quality research articles that contribute both theoretically and empirically to our understanding of the psychology of consumer behavior. JCP is the official journal of the Society for Consumer Psychology. Available from 1992-2016 (Vol. 1, No. 1 - Vol. 26, No. 4)
Journal of Applied Psychology The Journal of Applied Psychology® emphasizes the publication of original investigations that contribute new knowledge and understanding to fields of applied psychology (other than clinical and applied experimental or human factors, which are more appropriate for other APA journals). The journal primarily considers empirical and theoretical investigations that enhance understanding of cognitive, motivational, affective, and behavioral psychological phenomena in work and organizational settings, broadly defined. Available from 1917 - current.
Psychology & Marketing Original research and review articles dealing with the application of psychological theories and techniques to marketing; exploration of issues of law, ethics and values in psychology and marketing, case studies and cross-cultural reports. Available from 03/01/1984. Most recent 1 year(s) not available.
Motivation and Emotion Motivation and Emotion publishes theoretical papers and original research reports of either a basic or applied nature from any area of psychology and behavioral science, provided that the focus is on motivation and/or emotion. While the primary orientation of the journal is on human emotion and motivation, animal studies are also published, provided they are relevant to general motivation and/or emotion theory. Available from 1997 volume: 1 - present.
Psychological Science Journal Description Psychological Science, the flagship journal of the Association for Psychological Science, is the highest ranked empirical journal in psychology and is truly a leader in the field. The journal publishes cutting-edge research articles and short reports, spanning the entire spectrum of the science of psychology. This journal is the source for the latest findings in cognitive, social, developmental, and health psychology, as well as behavioral neuroscience and biopsychology. Psychological Science routinely features studies employing novel research methodologies and the newest, most innovative techniques of analysis. Available from 1999 volume: 10 issue: 1 - present. Back issues available from 1990 via https://galileo-usg-ggc-primo.hosted.exlibrisgroup.com/permalink/f/1g9hluh/01GALI_USG_ALMA51147503910002931.

ABI/INFORM Complete
Covers business and economic conditions, corporate strategies, management techniques, as well as competitive and product information.

Business Source Complete (Business Searching Interface) This link opens in a new window
Business Source Complete (Business Searching Interface) provides users with an alternative searching and browsing interface to the traditional EBSCOhost version of Business Source Complete. The Business Searching Interface allows for easy browsing of supplementary content such as, company profiles, country reports, industry profiles, market research reports, SWOT analyses, and author profiles.
GALE Business: Insights This link opens in a new window
Includes business case studies, in-depth statistical data, company and industry profiles, SWOT and market share reports, and the ability to compare global economies, countries and industries.

First Research with Hoovers
Provides of industry intelligence for sales, synthesizing hundreds of sources into an easy-to-digest format to quickly gain a better understanding of a prospect's or client's business issues.
Hoover's Online
Provides information about companies, people, industries, and more.

Business Market Research Collection (ProQuest) This link opens in a new window
Conduct company, industry, economic and geopolitical market research with information from Hoover's Company Profiles, OxResearch, US and Worldwide Industry & Market Reports from Barnes Reports, and Snapshots.

Database Tutorials

Articles from Databases @GGC Kaufman Library

The following databases represent a few selections available from GGC Kaufman Library. These databases are are multi-disciplinary and cover many different subject areas/topics. You will find: scholarly jounral articles, news, trade journals, magazines, and books reviews to name a few.

Academic Search Complete This link opens in a new window Full-text coverage of information in many areas of academic study, including archaeology, area studies, astronomy, biology, chemistry, civil engineering, electrical engineering, ethnic and multicultural studies, food science and technology, general science, geography, geology, law, mathematics, mechanical engineering, music, physics, psychology, religion and theology, women's studies, and other fields.
JSTOR This link opens in a new window Access to more than 10 million academic journal articles, books, images, and primary sources in 75 disciplines.
ProQuest Central This link opens in a new window ProQuest Central is the largest single periodical resource available, bringing together complete databases across all major subject areas, including Business, Health and Medical, Language and Literature, Social Sciences, Education, Science and Technology, as well as core titles in the Performing and Visual Arts, History, Religion, Philosophy, and includes thousands of full-text newspapers from around the world.
ScienceDirect This link opens in a new window Peer-reviewed scientific, medical and technical journals, books, and reference works.

A-Z Databases
Search the A-Z Databases list to find the best library databases for your research.

Find more databases on your subject using GGC's Browse By Subject listing.

EBSCO (Academic Search Complete) Tutorials
JSTOR Tutorials
Access to more than 10 million academic journal articles, books, and primary sources in 75 disciplines.
ProQuest (Central)Tutorials
Science Direct Tutorials
Peer-reviewed scientific, medical and technical journals, books, and reference works.
More Database Tutorials
Database tutorials which have been created by the database company or search engine creator.

Full Text Finder
Full Text Finder shows you which databases access your Journal Title.
Google
Search the web for open access resources.
Google Scholar
Search the web for open access scholarly resources.
Interlibrary Loan Articles
Request an article from another library.
Ask A Librarian
Got a question? Ask a librarian!

How to Read Scholarly Articles: Strategies for reading

Ask A Librarian
Got a question? Ask a librarian!