MKTG 4025 - Fehl

The last criteria is to examine the information's Purpose:

(although this is the last letter in the acronym, you might need to think about the relevance again after you've looked at all the other criteria...it doesn't matter if the information is on your topic if you don't trust its purpose, authority, or accuracy, right?)

Why is this information here?  What purpose does it serve?

• What is the purpose of the information? to inform? teach? sell? entertain? persuade?
• Is the information fact? opinion? propaganda?
• Is there an obvious bias or prejudice? Do the authors/sponsors make their intentions or purpose clear?
• Are there political, ideological, cultural, religious, institutional, or personal biases?
• Are alternative points of view presented?
• Does the author omit important facts or data that might disprove the claim?
• Does the author use strong or emotional language?

Compare the two websites below.

The CRAAP Test* is a list of questions to help you evaluate the information you find. Different criteria will be more or less important depending on your situation or need.

The CRAAP Test starts by asking questions about Currency: 

Is the information current enough for your needs?

• When was the information published or posted?
• Has the information been revised or updated?  Are there newer developments on this topic?
• Is the information current or out-of-date for your topic?
• Are the links or references to other sources functional and up-to-date?
• Is your topic in an area that changes rapidly, like technology or popular culture?

Compare the two websites listed below.

 -adapted from the Meriam Library at California State University Chico and Gettysburg College Musselman Library

The next criteria in the CRAAP Test is Relevance.

Sometimes, you can only determine the relevance of a piece of information after you've considered all of the other criteria.  Here are some questions to keep in mind:

How important is this information for your needs?

• How does the information relate to your topic or answer your question?
• Does the source add something new to your knowledge of the topic?
• Who is the intended audience?  Is the information at an appropriate level (i.e. not too simple or advanced for your needs). 
• Could you explain the information in this source to somebody else?
• Have you looked at a variety of sources before determining this is one you will use?
• Would you be comfortable using this source for a research paper?

Compare the two websites below.

The next criteria to consider is the Authority of the information:

Is the information in this source provided by someone I should trust on this topic?

• Who is the author/publisher/source/sponsor?
• Are the author’s credentials given? Are the authors affiliated with a reputable organization or institution?
• What are the author’s qualifications to write on the topic?
• Is there contact information, such as a publisher or email address?
• Does the URL reveal anything about the author or source? (examples: .com .edu .gov .org .net)?
• Do other books or authors cite the author?

Compare the two websites below.