Qualitatiive research studyapproaches to research used to generate knowledge about human experience and/or action, including social processes. These research methods typically produce descriptive (non-numerical) data, such as observations of behavior or personal accounts of experiences. The goal of gathering qualitative data is to examine how individuals perceive the world from different vantage points.
Also known as "qualitative design," "qualitative inquiry," "qualitative method," "qualitative study."
Qualitative methods share four central characteristics:
Involve the analysis of natural language and other forms of human expression rather than the translation of meaning into numbersCentralize an iterative process in which data are analyzed and meanings are generated in a circular and self-correcting process of checking and refining findingsSeek to present findings in a manner that emphasizes the study's context and situation in timeRecursively combine inquiry with methods that require researchers' reflexivity (i.e., self-examination) about their influence upon the research process.