The Bachelor of Business Administration with a Marketing concentration prepares students who are interested in mixing creativity and business practices to enter the business world. This concentration involves the study of consumer behaviors, the market, and international business in addition to business leadership and many other skills. The Georgia Gwinnett Course Catalog outlines the requirements for graduation with a Bachelor of Business Administration with a Marketing Concentration.
Kaufman Library provides access to many databases that can help with your marketing research. In addition to those highlighted below, you can access our full list of databases using our Databases A-Z list (link below).
General Business Databases
Kaufman Library provides access to many trade publications and journals both individually and through our databases that can help with your marketing research. In addition to those highlighted below, you can access our full list of electronic journals using the link below.
Marketing Trade Publications
Kaufman Library provides access to many streaming media resources and DVDs that can help with your marketing projects and research.
Search the entire Kaufman Library collection using the link below. Once you've entered a search term, you can narrow your search by type/format of material (book, visual, etc.), creation date, location, language, and more.
Library Catalog Searches of Books by Genre
The link below will take you directly to books focused on a variety of topics related to marketing in the Kaufman Library collection. You'll also be able to edit the search (limit by date, eBook vs. physical book, and more).
You can also search our eBook collections directly instead of through the library catalog. Below are links to our eBook platforms.