Global Business Group Assignment
Project Proposal [email to Dr. Hartley]
As a group, select a country of focus and identify a multinational corporation that originates within that country. Submit first and second choices to Dr. Hartley by email.
Country Assessment [two pages]
Describe your country and explain how different facets of the nation impact its business.
• Sociocultural comparison between that country and the U.S. (i.e., Hofstede’s Five Dimensions)
• Overview of the country’s political system
• Overview of the country’s economic status
• Summary of the country’s geographic features and characteristics
• Other interesting or relevant information related to business in that country
Company Profile [one page]
Provide background on the multinational business based in the chosen country. Rate the business in terms of how globalized the company is. (Textbook, page 24.)
• Product
• Markets
• Promotion
• Where value is added to the product
• Competitive strategy
• Use of non-home-country personnel
• Extent of global ownership in the firm
Group Presentation [PowerPoint + reference list]
20 minutes, PowerPoint format. Cover all key points of the information gathered, as described above. All group members participate in the presentation portion of the project. Submit a formal list of references in APA format.
