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MKTG 4025 - Schaller

Summer 2022. Marketing Research.

Advances in National Brand and Private Label Marketing

Dictionary of Media and Communication Studies

The AMA Dictionary of Business and Management

Background / Topic Databases

Look at background materials to find key terms for your topic

and identify important people, organizations, and points of view.

 


 

 

Credo Reference logo

Credo Reference Oxford English Dictionary

 

 

 

Opposing Viewpoints Global Issues in Context

 

http://www.galileo.usg.edu/express?link=imer

The Merck Manual (Professional Edition)

   

 

Other Resources

CRAAP Test

There's a lot of junk on the internet. Are you finding the best material for your assignment?

  • Currency - is the date it was published appropriate for your needs?
  • Relevance - is it relevant to your topic?
  • Authority - who is telling you this information? (a scholar? a journalist?)
  • Audience - who is this written for? (the general public? scholars? government officials?)
  • Purpose - why was this published? (to inform? to persuade?)

For more info, check out our guide on Reading Digital Content.