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MKTG 4025 - Schaller

Summer 2024. Marketing Research.

Advances in National Brand and Private Label Marketing

Dictionary of Media and Communication Studies

The AMA Dictionary of Business and Management

Background / Topic Databases

Look at background materials to find key terms for your topic

and identify important people, organizations, and points of view.

 


 

 

Credo Reference logo

Credo Reference Oxford English Dictionary

 

 

 

Opposing Viewpoints Global Issues in Context

 

http://www.galileo.usg.edu/express?link=imer

 

 

 

The Merck Manual (Professional Edition) Points of View Reference Center

 

 

 

   

 

Other Resources