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ENGL 0999E/1101 - Bleyle

Spring 2024. English Composition I

Assignment Details

Task: Write a 1000+-word rhetorical analysis essay about a public service announcement from the Ad Council that captures your attention and piques your curiosity. It can be a print asset, a television commercial, an online banner, or any other Ad Council asset as long as it has a linguistic (i.e., not purely visual) component. You can search for an asset here: https://www.adcouncil.org/all-campaigns. A successful rhetorical analysis pulls apart a text (including both linguistic and visual elements), explains how it works, makes an original claim about it, and supports the claim with specific details. You should assume that your audience has not viewed the PSA. 

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Please read the Rhetorical Essay document for complete instructions.

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