MKTG 3000 - Fehl

Recommended Resources & Tutorials for the Group Project

GROUP PROJECT INSTRUCTIONAL TUTORIAL PLAYLIST

https://www.youtube.com/playlist?list=PLEFMBt_9c7B8h98pmBSo-WlWx9uiSMK6Y

Project requires at least 10 outside references.

Project Example Demonstration:

Company: Dollar General Corp.

Idea: reinstate Dollar General Pickup and also look into wareshouse holdings delivery of stocked items to consumers residence. Also, research syncing this with consumer app assistants such as: Google assistant, Alexa assistant & Siri assistant or another idea found in my research.

     Search the recommended databases using this key term strategy:   " Company Name "

Example: " Dollar General Corporation "

Recommended Databases: 

• 1. In Business Source Complete search: "Dollar General Corporation" and limit to: 2014-2024 

• 2. In Business Source Complete search: Company Information:  "Dollar General Corporation"  
• 3. In Business Source Complete search: "Dollar General Corporation" AND Company Profile

* Look for the most recent report *

These are large comprehensive reports that include:  Company Overview, Key Facts, Business Description, History,  Key Employees, Key Employee Biographies, Major Products & Services, SWOT Analysis, Top Competitors, Company View & Locations and Subsidiaries. 

• In D&B Hoovers search for the "Company Name". 

example: "Dollar General Corporation"

These reports include detailed information containing: 

• • Company Summary: Company Description, Company History, Site Contacts, All Contacts, Contact Decision Matrix, Corporate Family, Corporate Overview, Signals, SWOT, News & Triggers
  • Advanced Features: Competitors, Closest Industry Peers, Closest Companies, Analyst Reports, Annual Reports, SEC Filings & Technologies in Use
  • Financials: Stock Report, Financial Health, Financial Report (Standardized), Geographic Segments, Business Segments, Annual Ratios & Ratio Comparisons

• In Gale Business Insights search for the "Company Name". 

example: "Dollar General Corporation"

This database include reports on: Companies, Academic Journal Articles, Trade Journal Articles, Market Share / Rankings, Magazine Articles, News, Reference, Case Studies & SWOT Analysis.

Search Google using this key term strategy:   " Company Name "

example: " Dollar General Store "

      Search for: (1) MarketLine Country Profile ; (2) Country Reviews; (3) Country Fact Sheets under Country Reports in Business Source Complete.

Search both Google and Google Scholar using this key term strategy:  " political trends + Country name -book "

example: " political trends + Argentina -book "