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MKTG 3000 - Fehl

Spring 2024. Principles of Marketing

Assignment Details

Project requires at least 10 outside references.

Project Example Demonstration:

Company: Dollar General Corp.

Idea: reinstate Dollar General Pickup and also look into wareshouse holdings delivery of stocked items to consumers residence. Also, research syncing this with consumer app assistants such as: Google assistant, Alexa assistant & Siri assistant or another idea found in my research.

MKTG 3000 Group Project: Section 1- Background & Foundation

Recommended Databases:

Group Project: Section 2- Market Segmentation & Product Strategy

Search Google using this key term strategy:   " Company Name "

example: " Dollar General Store "

Google Web Search

Group Project: Section 3- Place and Promotion Strategy

      Search for: (1) MarketLine Country Profile ; (2) Country Reviews; (3) Country Fact Sheets under Country Reports in Business Source Complete.

Group Project: Section 4 - Pricing and International Strategy

Search both Google and Google Scholar using this key term strategy:  " political trends + Country name -book "

example: " political trends + Argentina -book "

Google Web Search