Keep America Beautiful 2020 National Litter Study: The definitive study on litter in AmericaThe 2020 Keep America Beautiful Litter Study is the most comprehensive study of litter in America. It is a follow up to the landmark 2009 study, which builds on a history of science-based litter research started by Keep America Beautiful in 1969.
The study uses world class methodology and is led by academics, professional social scientists, and leading researchers with the support of corporate America, foundations, and individuals.
The study follows a multi-method approach looking at both quantitative and qualitative data composed of four components: Observed Litter, Littering Behavior, Attitudes About Litter, and the Cost of Litter.
